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Have you embraced video marketing for your business? If not, you are missing a great way to market your products or services and more importantly enhance your brand and paint yourself as a true expert in your field. Your chances are increased greatly in search engine rankings with video marketing. Also, it is now verified you will increase the chances of conversions with video marketing. Have a look at some stats: Facebook videos receive, on average, 135% more organic reach than a post with just a photo. 73% of Business-to-Business marketers say video positively impacts their marketing return on investment. According to CISCO, 80% of all consumer internet traffic will come from videos by 2020. Snapchat get 10 billion views on video every day. More than 500 million hours of videos are watched on YouTube every day. Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs. Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster. Having a good facebook cover photo is part of your brand. Is is good practice to have a professional cover pic on your personal page as well. Is is also in keeping with your brand and business to have your logo on the featured section on Facebook. Having a busy intro section is also distracting. Just your current position or your business name if suficient.  Make your Pins stand out from the crowd. Having the exact size for your pins is important for your brand. Keeping congruent with color and theme make your brand.  I have been loading all my designs to Teesping and Redbubble. It is time consuming but worth it. I have started with a yoga niche. All these designs are original done by moi.  Why Stand Still? While businesses benefit from the fact that people are consuming more and more online content, they may struggle to hold the attention of potential customers. The information habits of consumers are trending toward instant gratification. If your company is utilizing video content, you are already ahead of the game. Brands that embrace video media demonstrate more success driving website conversions than those who don't. Using animated logos in video content takes this idea one step further. If video content can capture the attention of consumers, imagine how adding an animated version of your logo to that content could enhance your entire presentation. While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences. When it come to telling a story, do you want to create a video that your audience can relate to? Compelling stories should convey your message and help grab your audience's attention.Animated videos use the power of storytelling to help make their story memorable. If you are going to animate your video or media, it is a good idea to have captions. The main reason being, is that most people are watching on a mobil device in a public place, so they watch with the sound off. Your message is lost without captions. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
August 2020
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